Our own project · onthewall®
An idea becomes a world.
For our own presence, we developed a journey: from the unknown, through an apparent boundary, to a new perspective. Here are the building blocks of this project.
- Brief
- Develop a distinctive digital presence for onthewall®.
- Concept
- Curiosity leads through a boundary to new possibilities.
- Result
- A connection between imagery, movement, text and website.
01 / Idea
What the world stands for.
An unknown landscape. A monolith. And the question of what lies beyond it. The imagery gives curiosity and change a tangible form.
What holds us back?
What lies beyond?
A boundary becomes the beginning of a new perspective.
02 / Image
The idea takes shape.
Light, perspective and recurring motifs give the world its character. Each image needs to tell a story before it moves.
Cool ambient light and a warm accent direct the eye. Light connects the figure, path and monolith.
03 / Motion
Images become a journey.
Movement, pace and transitions connect the images. Design gains time, and the story finds its direction.
04 / Website
Watching becomes exploring.
Readable content, orientation and accessible transitions turn a sequence of images into a digital presence. Design and technical execution need to work together.
we create worlds
Into the unknown.
Brands, websites and digital experiences. For businesses that have more to offer than their presence suggests.
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